Selling eBooks to the Home School Market

Abstract

John and Helen Farrell faced a major turning point in their business. For the previous 6 years, their consultancy had been developing content for the clients of a major broker, making them a business-tobusiness (B2B) supplier. Originally, that content had been dominated by traditional media types, such as DVDs, audio books, and printed materials. Subsequently, their focus had gradually changed to mobile devices. Recently, however, health issues, a weak economy, and competing educational commitments had forced them to terminate the relationship, at considerable personal expense. Without that captive marketing relationship, their business had become far more risky. On the other hand, if they were successful, the potential for profit was correspondingly greater.