Prospects of E-Retailing: An In-Depth Study of Indian Sector

Abstract

Tremendous changing paramedics of today’s consumer buying behavior got an edge by the introduction of internet media. Internet serving acts as a unique platform for retailing industry to grow and broadening target markets, enhancing customer base, extending product line, being cost effective, increasing consumer communication and delivering customize services. Continuous changing life-style and over busy schedules helped developing a 24 hours x 7 days hassle free internet shopping window. Even rural areas are registering huge online purchase on online retail portals like Naptol.com, e-bay.in, snapdeal.com etc. The paper attempts to identify the present as well as future prospects of E-retailing in general and in particular.