L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko
{"title":"The Voice-Activated Digital Assistants in the Brand-Consumer Communication","authors":"L. Tyutelova, V. N. Lisovitskaya, E. S. Shevchenko, V. Shevchenko","doi":"10.1109/ComSDS49898.2020.9101244","DOIUrl":null,"url":null,"abstract":"The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ComSDS49898.2020.9101244","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The paper deals with assessing the efficiency of using the voice-activated digital assistants by the brands in communication with the consumers. Having analyzed the peculiarities of modern communicative consciousness, communicative process, voice-activated digital assistants as communication participants, their compliance/incompliance with a communicative situation, the authors come to a conclusion that communications of this type are restrictedly successful.
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