Setting a Research Framework for Digital Transformation Role in Enabling Successful Entrepreneurship in Egypt

Abstract

Digital Transformation (DX) is achieved through utilizing digital technology in enabling innovative business models and creating new experiences for beneficiaries and end-users. It is becoming a global trend in all business domains and all sizes of business. DX is becoming increasingly crucial in entrepreneurship and in creating successful startups. The paper aims to set a research framework for studying the role of digital technologies and digital capabilities in enabling the performance of entrepreneurial startups. Based on prior studies, the paper explores research results on the impact of startups’ digital orientation and digital capability adoption that includes data collected from different sectors and business domains from different parts of the world. Literature review shall help identify the key variables related to digital transformation adoption, as well as setting a framework for measuring startups’ performance and growth as a dependent variable. The paper has the ultimate objective of applying the research framework to the Egyptian market. The global findings are compared with the literature related to the Egyptian technology entrepreneurs.