How to Expand Repurchase Intention? Intervention Impact of Customer Satisfaction

Abstract

This study aims to determine the effect of halal lifestyle, halal awareness, price on repurchase intention with consumer satisfaction as an intervening variable at the Kedu Susu shop in Temanggung, Central Java. Researchers used quantitative data with a population of all visitors to the Temanggung Kedu Susu shop and used a sample of 100 respondents using purposive random sampling technique. The method used by the researcher is by distributing questionnaires through an online method. The researcher conducted an analysis using validity test, reliability test, classical assumption test, statistical test, and path analysis to test the intervening variables. The results of this study indicate that the halal lifestyle variable has no significant positive effect, halal awareness has no effect while price has a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. The results of the path analysis test showed that consumer satisfaction was not able to mediate the effect of halal lifestyle on repurchase intention, while consumer satisfaction was able to mediate the effect of halal awareness and price on repurchase interest.