FEATURES OF COLOR VALUES IN THE CONTEXT OF DIFFERENT CROPS

Abstract

The perception of color depends on many factors, one of which is culture. The interpretation of color may differ depending on the cultural and historical context. The specificity of the perception of color in different cultures causes various nuances and subtleties in the work of a graphic designer. This article discusses the difference in interpretations of colors in different cultures using the example of white and black and highlights the main meanings of these colors.