Raising your Eminence inside the Enterprise Social Network

Abstract

Companies are motivating their employees to become socially engaged in enterprise social networks as a means to raise employee engagement. This is also beneficial for employees as it provides an opportunity for them to get a voice and raise their eminence. Unfortunately, not all employees are born "social butterflies" and many have difficulties in becoming more socially active. Failing to engage in an effective manner creates frustration which over time decreases their activity and lowers their chance to become socially eminent. This paper is a first of a kind study that reveals insights on social behavioral patterns of socially eminent employees. We extracted a comprehensive set of tips and recommendations to help employees become more socially eminent and investigate if and how eminent employees engage differently than others. We conducted interviews with top socially eminent employees and a quantitative inspection of bloggers behavioral patterns. Furthermore, we show that indeed best practices stated by socially eminent employees are fulfilled by eminent bloggers and less by others. We also found differences in how socially eminent employees engage compared to less eminent employees.