{"title":"The Effect of Live Commerce’s Brand Experience on Consumer Purchase Intention","authors":"Hyojin Kim, Minjeong Kang","doi":"10.17287/kbr.2023.27.1.97","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":255929,"journal":{"name":"Korea Business Review","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korea Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17287/kbr.2023.27.1.97","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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