Factors affecting mobile banking adoption: An empirical study in Gwalior region

Abstract

The aim of this study is to examine the factors that influence customers to adopt mobile banking. Going through the previous literature, four determinant factors have been identified. Individual variables are evaluated using a five-point Likert scale. Self-administered quantitative questionnaires were distributed, targeting the respondents in the Gwalior region, in the central Indian state of Madhya Pradesh, using the primary data collection method. A quantitative research technique was utilised for this exploration. A pilot investigation of 20 respondents was led to confirm the reliability of the questionnaire. Data was analysed using regression tests. The outcomes of this investigation resulted in the conclusion that perceived utility, perceived convenience, and perceived trust have a positive impact on the behavioural intention to adopt mobile banking, whereas perceived financial costs were found to be insignificant. The paper concludes with a discussion of the exploration results and draws out a few implications for future research.