The Influence of Islamic Business Ethics On The Use of OVO: A Unified Theory of Acceptance And Use of Technology 2 (UTAUT 2) Approach

Anton Priyo Nugroho, Luthfiana Karim
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Abstract

During the pandemic, there was a change in people's behavior in shopping, where online shopping experienced a significant increase, accompanied by an increase in cashless transactions.  However, Islamic business ethics are often forgotten by some Muslim consumers and the ethics of making transactions. Therefore, this study aims to determine the influence of Islamic business ethics on the behavior of using OVO in the community in Yogyakarta. This research is quantitative research using questionnaires as a data collection method.  Furthermore, angket was developed using a continuous rating scale and distributed online using the form to 275 selected respondents using purposive sample techniques and analyzed using PLS-SEM. This research found that performance expectations, business expectations, facilitating conditions, hedonic motivation, and price did not affect the interest of the people of Yogyakarta in using OVO. Meanwhile, Islamic business ethics, social influences, and habits have a positive influence on the interest of the people of Yogyakarta in the use of OVO.
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伊斯兰商业伦理对OVO使用的影响:技术接受与使用的统一理论2 (UTAUT 2)方法
疫情期间,人们的购物行为发生了变化,网上购物大幅增加,同时无现金交易也有所增加。然而,伊斯兰的商业伦理往往被一些穆斯林消费者和交易伦理所遗忘。因此,本研究旨在确定伊斯兰商业伦理对日惹社区使用OVO行为的影响。本研究采用问卷调查作为数据收集方法进行定量研究。此外,angket使用连续评定量表开发,并使用有目的抽样技术在线分发给275名选定的受访者,并使用PLS-SEM进行分析。本研究发现,绩效预期、商业预期、便利条件、享乐动机和价格并不影响日惹市民使用OVO的兴趣。同时,伊斯兰商业伦理、社会影响和习惯对日惹人民使用OVO的利益产生了积极影响。
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