{"title":"The Model of Order Promise Mechanism for TV Advertising","authors":"Lu-Wen Liao, Yu-Chung Tsao","doi":"10.1109/ICCNT.2010.57","DOIUrl":null,"url":null,"abstract":"In this paper, we deal with the problem of the order promising for TV advertising. Traditionally, sales representative manually check commercial time slots according to customer requests. However, this check process is very complex and takes a long time, which results in losing sales opportunities and reducing customer satisfaction. Therefore, we propose an order promise mechanism using the Architecture of Integrated Information Systems modeling method, helping TV stations quickly response customer requirements and efficiently use valuable commercial time slots.","PeriodicalId":135847,"journal":{"name":"2010 Second International Conference on Computer and Network Technology","volume":"50 6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 Second International Conference on Computer and Network Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICCNT.2010.57","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
In this paper, we deal with the problem of the order promising for TV advertising. Traditionally, sales representative manually check commercial time slots according to customer requests. However, this check process is very complex and takes a long time, which results in losing sales opportunities and reducing customer satisfaction. Therefore, we propose an order promise mechanism using the Architecture of Integrated Information Systems modeling method, helping TV stations quickly response customer requirements and efficiently use valuable commercial time slots.
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