{"title":"Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context","authors":"Le Chau Tran, T. Le, Quang Nghia Tran, Ha-chi Le","doi":"10.15439/2022m4759","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":390542,"journal":{"name":"International Conference on Research in Management & Technovation","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Research in Management & Technovation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15439/2022m4759","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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