A Study on the Management Model of Smart Tourism Industry under the Era of Big Data

Zhao Hua
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引用次数: 3

Abstract

With the rapid development of Internet and the communication technology, the construction of smart tourism is no longer a slogan that can not be realized. The construction of smart tourism in tourist destinations conforms to the strategic goal of tourism industry development in China. Based on the background of big data, this paper elaborated the connotation of big data and smart tourism, and built a large data platform to realize the forecast and feedback of smart tourism through the analysis of tourism development. The platform could be divided into government tourism platform, tourists platform, tourism enterprises platform and community residents platform relying on big data do their own duty. Eventually this paper put forward a construction model and path to realize the smart tourism platform.
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大数据时代下智慧旅游产业管理模式研究
随着互联网和通信技术的快速发展,建设智慧旅游不再是一句无法实现的口号。在旅游目的地建设智慧旅游,符合中国旅游业发展的战略目标。本文以大数据为背景,阐述了大数据和智慧旅游的内涵,构建了大数据平台,通过对旅游发展的分析,实现对智慧旅游的预测和反馈。平台可分为政府旅游平台、游客平台、旅游企业平台和社区居民平台,依托大数据各司其职。最后提出了实现智慧旅游平台的建设模式和路径。
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