{"title":"WORKING WITH FANS AS A PRIORITY AREA OF ACTIVITY OF FOOTBALL CLUBS","authors":"M. Starikova, R.A. Suvorov","doi":"10.36906/ksp-2021/26","DOIUrl":null,"url":null,"abstract":"The article presents the results of studying the experience and areas of work with fans of domestic and foreign football clubs. The main aspects of building a system of relations between a football club and fans are highlighted: monitoring compliance with regulatory legal acts, developing and implementing loyalty programs, information work in social networks. A model of further empirical research of the work of football clubs of the Russian Premier League with fans through the club pages in the VKontakte network is proposed.","PeriodicalId":237329,"journal":{"name":"IХ Международная научно-практическая конференция","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IХ Международная научно-практическая конференция","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36906/ksp-2021/26","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article presents the results of studying the experience and areas of work with fans of domestic and foreign football clubs. The main aspects of building a system of relations between a football club and fans are highlighted: monitoring compliance with regulatory legal acts, developing and implementing loyalty programs, information work in social networks. A model of further empirical research of the work of football clubs of the Russian Premier League with fans through the club pages in the VKontakte network is proposed.
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