Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) Katon Margo Sembada Berbasis Teknologi Informasi dan Komunikasi

Sakir Sakir, Laras Astuti, Muhammad Muttaqien, Dyah Mutiarin
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引用次数: 1

Abstract

The BUMDes of Katon Margo Sembada is one of the BUMDes affected during the covid-19 pandemic. This impact can be seen from the decrease in income by 30%. This happens because so far BUMDES Katon Margo Sembada, still uses conventional methods in marketing. There is no website or social media related to the BUMDES business unit of Katon Margo Sembada, making this BUMDES undeveloped and unknown to many people. In addition, BUMDES Katon Margo Sembada also lacks human resources who can manage BUMDES well through the marketplace and digital marketing. Furthermore, this community service aims to aid BUMDES Katon Margo Sembada based on technology, information, and communication so that the managed business units can be known by the wider community. Through the community empowerment approach, this service is expected to change the existence of the community to be more independent, productive, and prosperous. Based on the results of the initial assessment of the problem, the team has aided in website creation, social media, mentoring and training in media, digital marketing, and marketplace. In addition, the team also initiated by establishing strategic collaboration between BUMDES Katon Margo Sembada and the Government Science Laboratory, University of Muhammadiyah Yogyakarta in the implementation of Information and Communication Technology-Based Management and Assistance.
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以信息技术和通信为基础的村务委员会(bebedes) Katon Margo Sembada
卡顿Margo Sembada的BUMDes是covid-19大流行期间受影响的BUMDes之一。这种影响可以从收入减少30%看出。这是因为到目前为止,BUMDES Katon Margo Sembada仍然使用传统的营销方法。Katon Margo Sembada的BUMDES业务部门没有相关的网站或社交媒体,因此很多人都不知道这个BUMDES。此外,BUMDES Katon Margo Sembada也缺乏人力资源,可以通过市场和数字营销来管理好BUMDES。此外,这项社区服务旨在以技术、信息和通信为基础,帮助BUMDES Katon Margo Sembada,以便更广泛的社区了解管理的业务单位。通过社区赋权方法,这项服务有望改变社区的存在,使其更加独立、富有成效和繁荣。根据对问题的初步评估结果,该团队在网站创建、社交媒体、媒体指导和培训、数字营销和市场方面提供了帮助。此外,该小组还开始在BUMDES Katon Margo Sembada与日惹穆罕默迪亚大学政府科学实验室之间建立战略合作,以实施基于信息和通信技术的管理和援助。
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