Making Media: Production, Practices, and Professions

M. Deuze, M. Prenger
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引用次数: 36

Abstract

What does it mean and what does it take to make media? How do the various media professions – in film, television, games and software, journalism, advertising, and music – work? What is the lived experience of media workers within the global media industries? This volume addresses these questions, featuring a series of authoritative essays by those at the cutting edge of media production studies. Featuring a comprehensive review of contemporary developments and debates in media industries and production research, with a specific focus on: - History of media industries and professions. - Production studies (as a field and a research method). - Media business, economics and management. - Professional cultures and identities. - Global concentration and convergence of media industries. - The rapid rise of media startups. - Freelancing in the digital age. - The role of creativity and innovation. - The emotional quality of media work.
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制作媒体:生产、实践与职业
它意味着什么,又需要什么才能成为媒体?电影、电视、游戏和软件、新闻、广告和音乐等各种媒体职业是如何工作的?在全球媒体行业中,媒体工作者的生活经验是什么?本卷解决了这些问题,具有一系列权威的文章由那些在媒体生产研究的前沿。全面回顾媒体行业和生产研究的当代发展和辩论,特别关注:-媒体行业和专业的历史。-生产研究(作为一个领域和研究方法)。-传媒商业、经济与管理。-职业文化和身份。——全球媒体产业集中融合。——媒体初创企业快速崛起。-数字时代的自由职业者。——发挥创意创新的作用。——媒体工作的情感品质。
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21. Affective Qualities of Creative Labour 22. A Business of One or Nurturing the Craft: Who are You? 17. Making It in a Freelance World 18. Diversity and Opportunity in the Media Industries 29. Redefining Advertising in a Changing Media Landscape
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