The Relationship between the Framing of Speeding Messages and Changes in Attitude of Generation Z Respondents

Erna Uricska
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引用次数: 1

Abstract

Police communication with the public is a vital process, and it should be considered a key area of research in the digital era. Until the 2000s, police messages reached the community through traditional media channels. Nowadays, there is an opportunity for e-community policing: to identify problems in the online sphere, propose solutions and improve police-community relations through the appropriate use of social networking sites. This study is a pioneering one as no research has yet been carried out that analysed the visual effects of Hungarian police communication on social media. The observed sample was collected by systematic sampling and, using the perspective of emotions as frames, a questionnaire survey was conducted among Generation Z members to investigate the elicited emotions and their persuasive effects. The aim of this empirical research is to demonstrate that visuals created by the police may be of particular importance in crime prevention. 
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Z世代受访者态度变化与超速讯息框架的关系
警察与公众的沟通是一个至关重要的过程,它应该被视为数字时代的一个关键研究领域。直到2000年代,警方的信息都是通过传统媒体渠道传到社区的。如今,电子社区警务有了一个机会:通过适当使用社交网站来识别在线领域的问题,提出解决方案并改善警察与社区的关系。这项研究是一项开创性的研究,因为目前还没有研究分析匈牙利警方在社交媒体上传播的视觉效果。采用系统抽样的方法收集观察样本,并以情绪视角为框架,对Z世代成员进行问卷调查,考察其诱发的情绪及其说服效果。这一实证研究的目的是为了证明由警察创造的视觉效果在预防犯罪方面可能特别重要。
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