Trial Offer Snack Menu of Consumer Buying Interest of Kereta Api Indonesia Passengers

Abstract

This research background is limited consumer knowledge of history and a traditional snack philosophy which is potential if offered to passenger trains. This research aims to recommend a snack menu for passenger trains that can affect the interest of buying consumers. The method used is a method mix that is quantitative and qualitative. The independent variable in this study is the snack menu and dependent variables are the buying interest of consumers. The samples in this study were as much as 100 respondents. The results of this research show that based on the simultaneous hypothesis test the snack menu influences the consumer's buying interest has a positive and significant influence, while partial indicators have a partial influence on Consumers buying interest. Based on a panelist test carried out against 30 panelists obtained the result that the panelist agrees with the Snack menu (roti kecik) that is tested for recommendation. According to panelist the recommended snack menu (roti kecik) has a good quality product to be served in the train with attention to 5 aspects such as flavor, aroma, color, portion, and appearance.