{"title":"Determining e-commerce adoption level by SMEs in Indonesia based on customer-oriented benefits","authors":"Evi Triandini, A. Djunaidy, D. Siahaan","doi":"10.1109/ICITACEE.2014.7065757","DOIUrl":null,"url":null,"abstract":"Small and Medium Enterprises (SMEs) in Indonesia need to enhance their ability to face a global market. E-commerce provides potential benefits for SMEs. This study proposed a number of Indonesian SMEs' e-commerce adoption levels and their ranks based on customer-oriented benefits. The levels and ranks are determined based k-means clustering. Analysis result shows that Indonesian SMEs can be classified into four levels of e-commerce adoption based on customer-oriented benefits. The result of this study will be used as a metric in Indonesian SMEs' e-commerce adoption framework.","PeriodicalId":404830,"journal":{"name":"2014 The 1st International Conference on Information Technology, Computer, and Electrical Engineering","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2014 The 1st International Conference on Information Technology, Computer, and Electrical Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICITACEE.2014.7065757","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 11
Abstract
Small and Medium Enterprises (SMEs) in Indonesia need to enhance their ability to face a global market. E-commerce provides potential benefits for SMEs. This study proposed a number of Indonesian SMEs' e-commerce adoption levels and their ranks based on customer-oriented benefits. The levels and ranks are determined based k-means clustering. Analysis result shows that Indonesian SMEs can be classified into four levels of e-commerce adoption based on customer-oriented benefits. The result of this study will be used as a metric in Indonesian SMEs' e-commerce adoption framework.
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