Wi-Fi analytics for business intelligence

Abstract

With a growing number of mobile consumers routinely carrying at least one Wi-Fi enabled smartphone or tablet and the popularity of Wi-Fi as a preferred network access medium, Wi-Fi analytics can provide major insights into consumer behavior to businesses across different industry verticals. The intelligence gained from these new insights can be leveraged to spawn new applications in the fields of business strategy (e.g., real world A/B testing), marketing (e.g., location-based services, customer engagement) and operations (e.g., staffcasting. In this presentation I'll provide several examples from live deployments of AirTight Wi-Fi Analytics. Using data from a case study, I'll show how we found many unexpected uses of analytics reports based on: 1) the Wi-Fi devices that are detected by or associate with an AirTight AP; and 2) Wi-Fi users that opt into sharing personal information for an incentive.