Binbin Wan, Taozheng Zhang, Jianping Chai, Min Zhao, Zhenlong Zhang
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Abstract
In this paper, we take the guide data and the program data from the users of digital cable television programs as the experimental data to carry on our experiment. And we use the SAS software platform which is very efficient in data analyzing to realize the classification of our user to different parts. So we can achieve our destination of personal recommendation and precision advertizing.
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