Pengaruh brand image dan brand trust terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang

Abstract

This study aims to determine and analyze the effect of brand image and brand trust on consumer satisfaction and its impact on repurchase intention. The population is Amidis Bottled Drinking Water Consumers who have made a purchase, with a sample of 87 respondents. The data testing technique used in this research is using the validity test with common factor, reliability test with Cronbach alpha. The results of this study indicate that Brand Image has a positive and significant effect on Consumer Satisfaction, Brand Trust has a positive effect on Consumer Satisfaction, and Consumer Satisfaction has an effect on Repurchase Interest.