Sosialisasi, Persuasi, Involvement dan Minat Investasi di Pasar Modal: Studi Kasus pada Mahasiswa Universitas Muhammadiyah Riau

Abstract

This study aims to examine the effect of socialization, persuasion, and involvement on investment interest in capital market. Object of this study were the students of accounting in Universitas Muhammadiyah Riau. The sampling method uses purposive sampling and the number of samples that meet the criteria were 70 students. This study uses multiple linear regression to test the hypothesis. The results of this study indicate that socialization and involvement have significant effect on investment interest in capital market. But, this study did not find significant effect between persuasion and investment interest. The findings of this study provide contribution in practice that the students investment interests in capital market should be provided understanding through socialization and involvement about the investment.