Conceptualization of Covid-19 in New Life Post Covid-19 Pandemic: A Semantic Cognitive Appoach

Deanty Rumandang Bulan, Diana Silaswati, D. Hermawan
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Abstract

At the time of writing, the government of Republic of Indonesia releases the warning the danger of new variant of Covid-19, Omicron XBB. Long after people get used to live on “the new life after pandemic”, we might perceive that the danger of Covid-19 has no longer considered as threatening as it used to before. Looking at how people perceive their life after new normal, this study aims to describe the conceptualization of Covid-19 newest variation, Omicron XBB, in online mass media.  This study is conducted using a qualitative descriptive method that aims to depict how online mass media conceptualize the newest variation of Covid-19, Omicron XBB today. The data were gained from the news headline on online mass media in Indonesia, ranging from October to mid Desember 2022, and were analysed using the framework of the Conceptual Metaphor Theory (CMT). The results show that the Omicron XBB is no longer conceptualized as a war but later it is more depicted as a mobile thing/human.
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Covid-19大流行后新生活的概念化:一种语义认知方法
在撰写本文时,印度尼西亚共和国政府发布了Covid-19新变种Omicron XBB的危险警告。在人们习惯了“大流行后的新生活”很久之后,我们可能会发现,Covid-19的危险不再像以前那样具有威胁性。本研究着眼于人们如何看待新常态后的生活,旨在描述在线大众媒体对新冠病毒最新变种Omicron XBB的概念化。本研究采用定性描述方法进行,旨在描述在线大众媒体如何概念化最新的Covid-19变体,今天的Omicron XBB。数据来自印度尼西亚在线大众媒体的新闻标题,时间为2022年10月至12月中旬,并使用概念隐喻理论(CMT)的框架进行分析。结果表明,Omicron XBB不再被概念化为一场战争,后来它被更多地描述为一个移动的东西/人。
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