The Role Of E-Trust As Mediation Effect Of E-Service Quality On Online Purchase Intention At Consumer Smes Culinary Sector In Special Region Of Yogyakarta

PENANOMICS: International Journal of Economics Pub Date : 2022-12-31 DOI:10.56107/penanomics.v1i3.47

Dewi Shanti Nugrahani, Widji Astuti, H. Harsono

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Abstract

This study aims to examine the role of e-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta. The respondents in this study were consumers at Special Region of Yogyakarta. The number of respondents in this study were 200 respondents. Sampling is done by purposive sampling technique. This study uses Structural Equation Modeling (SEM) with AMOS as an analytical tool. Based on the results of data testing conducted, it shows that: (1) E-service quality has a significant effect on e-trust at consumer SMEs culinary sector in Special Region of Yogyakarta. (2) E-trust has a significant effect on e-service quality at consumer SMEs culinary sector in Special Region of Yogyakarta. (3) E-service quality has a significant effect on online purchase intention at consumer SMEs culinary sector in Special Region of Yogyakarta. (4) E-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta.

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电子信任对日惹特殊地区中小消费者烹饪行业电子服务质量对在线购买意愿的中介作用

本研究旨在探讨电子信任在电子服务品质对日惹特区中小消费者烹饪业网上购买意愿的中介作用。本研究的调查对象为日惹特区的消费者。本研究的调查对象为200人。抽样采用目的性抽样技术。本研究使用结构方程模型(SEM)作为分析工具。数据检验结果表明:(1)电子服务质量对日惹特区消费中小企业烹饪行业电子信任有显著影响。(2)电子信任对日惹特区消费中小企业烹饪行业的电子服务质量有显著影响。(3)电子服务质量对日惹特区餐饮消费中小企业在线购买意愿有显著影响。(4)电子信任作为电子服务质量对日惹特区消费中小企业烹饪行业在线购买意愿的中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PENANOMICS: International Journal of Economics

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