Big data analytics: Impacting business in big way

Abstract

Most of the Big Data use-cases today are analyzing customer behaviour, their buying patterns, their likes and dislikes as expressed in social media. The business generates profuse data in the form of clickstreams on authentic websites and social media by all the stakeholders of the business, location information from their mobile devices and machine-generated data. The key elements are Intelligent Connected Machines with Internet and advanced sensors for data capture, Controls for automation, and software applications. We are witnessing the third revolution, following industrial revolution, Internet revolution, and now, the Internet powered by Big Data. Therefore, Big Data systems is a next frontier for any business. In this paper, three case studies related to Big Data have been presented especially for cell phone industry, e-commerce and online insurance selling. Big Data Analysing Engine has been proposed to identify, collect, store and analyse big data for the success of the business.