Value Chain Analysis of Brinjal in the Chittagong Hill Tracts of Bangladesh

Abstract

This study examined the value chain and marketing margin of brinjal in Bandarban, Khagrachari and Chittagong of Bangladesh. It looks at profitability, value addition at different levels and marketing efficiency for the various market. The simple random sampling technique was followed for collecting primary data from the vegetable growers in the study area. In this study, total 60 growers and 50 market intermediaries were selected. A primary survey was carried out in January to June 2016. The benefit-Cost Ratio was used for estimating profitability. Marketing cost and margin were used for calculating the value addition in every stage of the supply chain. For assessing marketing Original Research Article Rayhan et al.; AJAEES, 39(3): 145-157, 2021; Article no.AJAEES.67495 146 efficiency, price spread, producers share, and Acharya’s methods were employed. The result revealed that brinjal cultivation was profitable since the Benefit-Cost Ratio (BCR) of brinjal cultivation was 1.59. The highest net marketing margin for brinjal was found in chain II. The most efficient marketing chain was found in chain III, which is Farmer → Retailer → Consumer (Local) in the study area. It appears that, based on the findings of the study, there is considerable scope exists for developing the value chain through keeping the marketing efficiency at the chain III level.