Digital organizing of a global social movement: From connective to collective action

IF 5.7 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information and Organization Pub Date : 2020-12-01 DOI:10.1016/j.infoandorg.2020.100324
Carmen Leong , Isam Faik , Felix T.C. Tan , Barney Tan , Ying Hooi Khoo
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引用次数: 18

Abstract

Social media are increasingly credited with the emergence and rapid scaling of social movements. Consequently, many studies have explored the role of social media and other forms of Information and Communication Technology in enabling collective action beyond formal organizations. The focus in these studies has been on connective actions that emerge from the individualized but interdependent uses of social media in the pursuit of a movement's objectives. However, few studies have examined how social movements go beyond connective actions to build organizing capacity that can support effective and sustainable mobilization. Understanding the mechanisms underlying the shift from connective action to a more organized, concerted form of action is particularly important in the light of significant differences in lifespan and outcomes among social media-enabled movements. To advance our conceptualization of these mechanisms, we studied the case of Bersih movement, a transnational coalition and social media-enabled social movement that pushed for clean and fair elections in Malaysia. The case highlights two types of emergence, clustering and structuring emergence, that enabled the movement to evolve across three different phases: dispersed individuals, dispersed groups, and networked group. Our analysis of the case reveals that each of these two types of emergence exhibits different dynamics between the environmental, cognitive, and relational mechanisms that underlie the evolution of social movements. Our findings also present both the enabling and constraining roles of social media in clustering and structuring emergence.

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全球社会运动的数字化组织:从联系到集体行动
社会运动的出现和迅速扩大,越来越多地归功于社交媒体。因此,许多研究探索了社交媒体和其他形式的信息和通信技术在使集体行动超越正式组织方面的作用。这些研究的重点是在追求运动目标的过程中,社交媒体的个性化但相互依赖的使用所产生的关联行为。然而,很少有研究审查社会运动如何超越联系行动,建立能够支持有效和可持续动员的组织能力。考虑到社交媒体推动的运动在寿命和结果上的显著差异,理解从关联行动向更有组织、更协调的行动形式转变的机制尤为重要。为了推进我们对这些机制的概念化,我们研究了净选盟运动的案例,这是一个跨国联盟和社交媒体支持的社会运动,推动了马来西亚的清洁和公平选举。这个案例强调了两种涌现类型,集群化和结构化涌现,这使得运动能够跨越三个不同的阶段:分散的个人、分散的群体和网络化的群体。我们对该案例的分析表明,这两种类型的涌现在环境、认知和关系机制之间表现出不同的动态,这些机制是社会运动演变的基础。我们的研究结果还显示了社交媒体在集群和结构化涌现中的促进和限制作用。
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来源期刊
CiteScore
11.20
自引率
1.60%
发文量
18
期刊介绍: Advances in information and communication technologies are associated with a wide and increasing range of social consequences, which are experienced by individuals, work groups, organizations, interorganizational networks, and societies at large. Information technologies are implicated in all industries and in public as well as private enterprises. Understanding the relationships between information technologies and social organization is an increasingly important and urgent social and scholarly concern in many disciplinary fields.Information and Organization seeks to publish original scholarly articles on the relationships between information technologies and social organization. It seeks a scholarly understanding that is based on empirical research and relevant theory.
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