The Influence of Service Strategies on Increasing the Number of Visitors in the Freshwater World Taman Mini Indonesia Indah

Indo-Fintech Intellectuals: Journal of Economics and Business Pub Date : 2022-04-29 DOI:10.54373/ifijeb.v2i1.64

Galih Pangestu, Ayi Supriatna

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Abstract

The purpose of this study was to understand how much influence service strategies have on the increasing number of visitors in the freshwater world of TMII. The research method used is quantitative method. The basis of this research is the survey method, which is the distribution of questionnaires to visitors about matters related to research in the Freshwater World of Taman Mini Indonesia Indah. The conclusion of this study is the result of interpretation of the effect of service strategies on increasing the number of visitors in the Freshwater World of Taman Mini Indonesia Indah is 0.78679 which falls into the strong category, then calculated in this study by 12.61 and t table by 1.984467 at error rate of 5 percent, which is where the hypothesis in this study is Ho rejected and Ha accepted, Then the coefficient of determination in this study is 60 percent. The advice that can be given to the Freshwater World of Taman Mini Indonesia Indah is to further improve services, the addition of facilities and infrastructure and the addition of freshwater biota collections

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淡水世界Taman Mini Indonesia Indah服务策略对增加游客数量的影响

本研究的目的是了解服务策略对TMII淡水世界游客数量增加的影响程度。研究方法采用定量方法。本研究的基础是调查方法，即向游客分发调查问卷，了解与印度尼西亚小Indah淡水世界研究有关的事项。本研究的结论是解释的结果服务策略的影响增加游客的数量在淡水世界花园的迷你印尼Indah是0.78679,属于强烈的类别,然后计算在这项研究由12.61和1.984467 t表在错误率为5%,这是本研究的假说是何鸿燊拒绝和Ha接受,然后确定系数在这项研究中是60%。可以给小印尼印达塔曼淡水世界的建议是进一步改善服务，增加设施和基础设施，增加淡水生物群的收集

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Indo-Fintech Intellectuals: Journal of Economics and Business

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