Analytic hierarchy process model for global competitiveness of local companies a case for Thai banking business

Abstract

Advances in information technology radically impact all organizations, especially, in providing effective tools to integrate their operations more effectively, respond to market needs more flexibly, and serve their customers globally. This research aims to answer how the local companies survive in the global competitiveness. Using analytic hierarchy process (AHP) method, variables relevant to strategic management and information technology has been developed and with the application-based model, based on the Mc Kinsey framework. Results show that the long term vision of the leader gives the highest contribution to the success of local companies. Appropriate management of leadership and information technology significantly enhances the competitiveness of local companies. Result of evaluation of the proposed model with four local Thai Banks is in accordance with those of international credit rating agencies including Standard & Poors and Moody's Invertors Service.