MasterChef’s transmedia storytelling universe: a structured narrative model

Abstract

The aim of this study is to determine the elements that form the transmedia storytelling universe of MasterChef in order to examine whether it has a structured model that can be applied to other cases. For this, the fundamental lines of debate on transmedia narrative universes are combined, establishing possible contributions to this field. An interdisciplinary analysis of MasterChef allows us to extrapolate a defined narrative model that combines interactive elements, fiction-reality fusion and the production of valuable content that extends the formula to new formats and other countries, maintaining audience interest despite the passage of time.