A Web Metering Scheme for Fair Advertisement Transactions

Ren-Chiun Wang, Wen-Shenq Juang, C. Lei
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引用次数: 8

Abstract

Since the rapid development of the Internet, many advertisers would want to introduce their goods on Web sites. For achieving fair network advertisement payment, a payment system may need to evaluate the number of visited clients for particular Web pages. However, advertisers fear that Web servers inflate the number of metering. Also, Web servers fear to receive a forged witness from a client. If one of the above situations happened, the payment of network advertisement is unfair. In this paper, we propose a user-efficient and fair Web metering scheme for ubiquitous environments, where clients can use various intelligent devices to obtain their desired services at any time and any place.
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公平广告交易的网上计量计划
由于因特网的迅速发展,许多广告商都想在网站上介绍他们的商品。为了实现公平的网络广告付费,付费系统可能需要评估访问特定网页的客户数量。然而,广告商担心网络服务器会增加计量的数量。此外,Web服务器害怕从客户端收到伪造的证人。如果发生上述情况之一,网络广告的支付是不公平的。在本文中,我们提出了一种用户高效和公平的Web计量方案,适用于无处不在的环境,在这种环境中,客户可以随时随地使用各种智能设备来获得他们想要的服务。
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