{"title":"Designing Social Commerce Experience in 3D Virtual World","authors":"Zhi-Cong Fang, Hong Cai","doi":"10.1109/CEC.2009.30","DOIUrl":null,"url":null,"abstract":"Experience during e-Commerce activities will greatly influence people’s buying behavior. In this paper, thekey points of doing commerce over 3D virtual world arestudied, a systematic method of designing e-commerceexperience in 3D virtual world is designed which is named C2V (Commerce to Virtual Worlds). A commerce scenario isdecomposed into roles and scenes, and then captured byPerformative Structure graph. The Performative Structuregraph is then transformed into rectangular dualization layout through Rectangular Dualization algorithm. By using a real use case (1st World Youth Olympic Game to be hosted by Singapore) to apply the designed method, the feasibility of our new method is proved.","PeriodicalId":384060,"journal":{"name":"2009 IEEE Conference on Commerce and Enterprise Computing","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 IEEE Conference on Commerce and Enterprise Computing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CEC.2009.30","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Experience during e-Commerce activities will greatly influence people’s buying behavior. In this paper, thekey points of doing commerce over 3D virtual world arestudied, a systematic method of designing e-commerceexperience in 3D virtual world is designed which is named C2V (Commerce to Virtual Worlds). A commerce scenario isdecomposed into roles and scenes, and then captured byPerformative Structure graph. The Performative Structuregraph is then transformed into rectangular dualization layout through Rectangular Dualization algorithm. By using a real use case (1st World Youth Olympic Game to be hosted by Singapore) to apply the designed method, the feasibility of our new method is proved.
电子商务活动中的体验会极大地影响人们的购买行为。本文研究了在三维虚拟世界中进行电子商务的关键点，设计了一种系统的三维虚拟世界电子商务体验设计方法，称为C2V (commerce to virtual Worlds)。将商业场景分解为角色和场景，然后通过性能结构图捕获。然后通过矩形二元化算法将性能结构图转换为矩形二元化布局。通过一个实际用例(即将在新加坡举办的第一届世界青奥会)来应用所设计的方法，证明了新方法的可行性。
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