{"title":"Hip Hemp Happenings","authors":"John E. Dvorak","doi":"10.1300/J237V09N01_09","DOIUrl":null,"url":null,"abstract":"Abstract Hip Hemp Happenings highlights some of the companies and products that are successfully marketing hemp in creative and innovative ways. Ranging from colorful and practical hemp clothing to nutritious hemp nut based desserts, this article illustrates different approaches to the same problem: how to make hemp hip. It also shows how some companies are using the star power of celebrities and athletes to promote their hemp products.","PeriodicalId":319023,"journal":{"name":"Journal of Industrial Hemp","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2004-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Industrial Hemp","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J237V09N01_09","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Abstract Hip Hemp Happenings highlights some of the companies and products that are successfully marketing hemp in creative and innovative ways. Ranging from colorful and practical hemp clothing to nutritious hemp nut based desserts, this article illustrates different approaches to the same problem: how to make hemp hip. It also shows how some companies are using the star power of celebrities and athletes to promote their hemp products.
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