From Grasshoppers to Secondhand Cars: Understanding the Smartphone-Enabled Marketplace in Peri-urban Tanzania

Ananditha Raghunath, L. Krovetz, Hosea Mpogole, Henry Mulisa, Brian Dillon, Richard Anderson
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Abstract

The evolving socio-technical landscape in peri-urban Tanzania has paved the way for a dramatic increase in smartphone-supported micro and small enterprises. We conduct surveys and focus groups with 46 such entrepreneurs, shedding light on the internal mechanisms and external networks of their businesses. We uncover the new trust dynamics encountered in online interactions, the gendered aspects of this emerging business model, and the means through which people with low capital are reclaiming economic empowerment through entrepreneurship.
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从蚱蜢到二手车:了解坦桑尼亚城郊的智能手机市场
坦桑尼亚近郊不断变化的社会技术环境为智能手机支持的微型和小型企业的急剧增加铺平了道路。我们对46位企业家进行了调查和专题小组讨论,了解其企业的内部机制和外部网络。我们揭示了在线互动中遇到的新的信任动态,这种新兴商业模式的性别方面,以及低资本人群通过创业重新获得经济权力的手段。
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