A Multi-facet Requirement Assessment of Customer-Oriented Mobile Tourism Services

Chien-Chih Yu, H. Chang
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引用次数: 5

Abstract

This paper presents a multi-facet requirement assessment approach for specifying and relating potential business-to-customer mobile tourism services. An integrated requirement model of mobile tourism services including search & notification, community, tour-guide, recommendation, auction, and transaction & payment services is formulated and validated. Three surveys are conducted to collect data from tourists, 3G operators, and travel agencies for assessing usefulness, importance, feasibility, and effectiveness, as well as for illustrating structural relationships of these services. Survey results and implications serve as a valuable guidance for helping mobile service providers in the tourism domain to improve their services for meeting customers' needs.
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面向客户的移动旅游服务的多方面需求评估
本文提出了一个多方面的需求评估方法,用于指定和关联潜在的企业对客户移动旅游服务。构建并验证了搜索通知、社区、导游、推荐、拍卖、交易支付等移动旅游服务的集成需求模型。我们进行了三项调查,从游客、3G运营商和旅行社收集数据,以评估有用性、重要性、可行性和有效性,并说明这些服务的结构关系。调查结果和启示为帮助旅游领域的移动服务提供商改善其服务以满足客户需求提供了宝贵的指导。
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