Mariapaola Saponaro, Diane Le Gal, Manjiao Gao, Matthieu Guisiano, I. Manière
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引用次数: 9
Abstract
This article is depicting the Strengths and weaknesses of Artificial Intelligence related to the improvement of customer online and offline experience, and the possible methods in order to measure them. These methods include both researches non-based and based on interviews. The presence of AI in the retail industry is becoming a key component of the customer experience. Through a deep analysis of existing tools to extract information, we try to explain ways to interpret them, in order for companies to create a real usage out of them, either on online or offline retail experience. Hence, with this research, we also want to provide an insight on how this experience could be improved in the future, and how it will most likely be inherent to our daily customer experience.
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