The dynamics of new delivery forms development of grocery products in Poland – Frisco case study

Abstract

Purpose: The coronavirus pandemic has a crucial influence on every human being in many areas of life, like education, professional work and state of health. Also, it impacts food consumption and dietary behavior of people. The purpose of the paper is to diagnose the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland. Design/methodology/approach : This study follows a mixed method approach, which is based on qualitative interviews, secondary statistics and case study of Frisco – the most successful Polish enterprise on e-grocery sector. Multi-level perspective was used to give a context for changes observed on Polish e-grocery market. Findings: The pandemic influenced the dynamics of the development of the e-grocery market in Poland, which follows the way how American e-grocery market performs. The landscape before Covid-19 pandemic was dominated by big players like Amazon and Walmart on the USA market, however big players like Piotr I Paweł and Tesco disappeared form the e-grocery market in Poland. During pandemic, in both countries a rapid growth of local suppliers was observed. In the USA, big players have been consolidating, however in Poland a previous small Social implications: Many customers have discovered new shopping opportunities which has 1 led to a permanent change in purchasing behavior. In this article, the authors compare the 2 change in landscape of Polish and American e-grocery market during Covid-19 pandemic. 3 Originality/value: The paper helps to understand the dynamics of new e-grocery delivery 4 formats development caused by Covid-19 in Poland with multilevel perspective. Moreover, 5 the change in e-grocery market landscape was described. It is needed to deepen the research by new format factors analysis and further observations, what will be the future of these new formats. Category of the paper: In this article, the authors, using qualitative research (mini groups), are looking for answers to the question of how the pandemic changed the landscape of e-grocery, with particular emphasis on new delivery formats’ development.