KingsmanMNL: A Proposed Web Application Designed for Male Grooming Essentials Services

Abstract

As Charles Hix once said, “Looking good isn't self-importance; it's self-respect”. While consumption of grooming and cosmetic products has been typically associated with women, an increasing demand for men's personal care essentials has been rather evident in today's market. The nature of consumption of cosmetic products has been traditionally associated towards women because the cosmetic industry, for the longest time, has been conventionally focused on the production of grooming and cosmetic products for women. Various studies and market data have determined that the increase in use of grooming products for men have triggered a separate market for male consumers. KingsmanMNL aims to take advantage of the trend in male grooming essentials market by providing a subscription-based model to periodically deliver personal health care products to its customers through its e-commerce platform. Various data from market trends, statistics, frameworks, and successful companies that share the same business model were examined to come up with a viable strategy and workflow for a new men's grooming subscription-based business.