Study on the Creative Design of Tourism Products in Industrial Culture

Abstract

This study takes into account the emphasis on cultural industries in China’s national policy and the government’s plans for related industries in industrial cities after the “New Crown Epidemic”, and proposes strategies for developing cultural and creative product designs that suit the characteristics of industrial tourism in the region. This study takes Jilin Province, China, as a case study, and proposes a series of targeted design strategies, such as the differentiation of pre-design thinking, adhering to the principle of giving full play to the local industrial cultural characteristics, digging deeper into the value of cultural tourism resources, and incorporating the unique industrial cultural genes of the region, forming specific measures to solve the problem of cultural and creative product design, and enriching the theoretical research and practical application of “industrial tourism Theoretical research and practical application of “industrial tourism culture”, the development and design of cultural and creative products as an entry point to promote the effective adjustment of modern industrial structure and the development of regional economy.