Using a business game concept to enhance servitization: a longitudinal case study

T. Laine, J. Paranko, P. Suomala
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引用次数: 33

Abstract

Purpose – The purpose of this paper is to examine the potential benefits of a business game on customers’ business in enhancing servitization. The concept is proposed to be helpful in the phases of defining the servitization initiative and gaining shared understanding about it at a manufacturer.Design/methodology/approach – The paper is based on a longitudinal case study at a manufacturer (2003‐2008), with a focus on the business game concept on customers’ business. The researchers and approximately 140 company representatives contributed to both early and later phases of the development of the concept.Findings – The business game concept appeared to serve the purpose of generating and sharing ideas about the customers’ business and the desired role of the OEM in it, as a potential outcome of servitization. The concept synthesizes the previously fragmented customer awareness across the business units and provides useful information for various stakeholders. The presence of personnel across the different b...
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使用业务游戏概念来增强服务化:纵向案例研究
目的-本文的目的是研究商业游戏在增强服务化方面对客户业务的潜在好处。提出这个概念是为了在定义服务化计划和在制造商中获得关于它的共同理解的阶段中提供帮助。设计/方法论/方法-本文基于对一家制造商(2003 - 2008)的纵向案例研究,重点关注客户业务的商业游戏概念。研究人员和大约140家公司的代表为这一概念的早期和后期发展做出了贡献。发现——业务游戏概念似乎是为了产生和分享关于客户业务和OEM在其中的期望角色的想法,作为服务化的潜在结果。这个概念综合了以前分散的跨业务单元的客户意识,并为各种涉众提供有用的信息。人员的存在横跨不同的b…
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