Research on the Development Path of Cultural Industry in Canal City under the New Media Environment——Taking Changzhou City as an Example

Abstract

With the popularization of digitalization, the development of cloud technology and big data, the new media era has become a new media development trend, and new media technology has become a new impetus for the development of the canal culture industry. In recent years, the cultural industry in Changzhou has developed rapidly, but the exploration of cultural resources in the canal is obviously insufficient. The canal culture is a great treasure of the Chinese nation, and it is a resource for the development of the cultural industry in the city. The canal city should be based on the cultural development characteristics of the canal in this section, use the new media conditions to identify the focus and innovation of the development of the cultural industry, create a canal culture brand, enrich the expression of cultural canal communication, and promote the formation of the canal cultural industry belt.