Empowering Bali's Economy During the Covid-19 Pandemic: Developing MSME C2C E-commerce

Abstract

The sluggish tourism industry in Bali due to the Covid-19 pandemic has resulted in people being more creative in looking for alternative sources of the economy. Increasing the advancement of micro, small and medium enterprises (MSMEs) is one option that may be managed effectively. Being part of Bali Province, Bangli Regency has a significant number of MSMEs. The significant increase in e-commerce transactions during the outbreak indicates the potential for online product promotion. This is both an opportunity and a challenge for MSMEs to contribute to narrowing the marketing gap. However, due to the unique nature of manufacturing, such as items created to order, MSME, particularly in Bangli Regency, which is exceptional in its handicraft sector, has been unable to promote its products through current e-commerce platforms. This research aimed to develop an e-commerce system that is tailored to the demands of MSMEs in the Bangli Regency. The object of this research was the design of an e-commerce website that meets the needs of the research subject, namely MSMEs in the Bangli district. The created website was an e-commerce model with a C2C (consumer to consumer) classified model approach. The engagement of the Department of Industry and Trade of Bangli Regency in the implementation, especially authenticating sellers (MSMEs) who were included in the system, distinguished this system. This implementation had the potential to strengthen consumer trust. Based on black box testing, the developed application had fulfilled all the functional requirements specified.