PROFIL PENGGUNA, TUJUAN PERJALANAN, DAN FAKTOR PENDORONG PENGGUNAAN OJEK ONLINE DI YOGYAKARTA

Muhammad Iqbal Habibi Kamal
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Abstract

Abstract The phenomenon of the increasing number of online motorcycle-based ride-hailing (MBRH) users from year to year raises the hypothesis that this paratransit transportation service is the most common use by the Indonesian people in general. A few studies revealed that the characteristics of the ride-hailing user are younger, highly educated, and relatively higher income. Yogyakarta City Area (YCA) is a city of education that has a similar citizen characteristic, as mentioned before. This study aims to investigate the relation between socio-demography factors with the frequency of using motorcycle-based ride-hailing in YCA as alternative transportation modes used by the local citizen. This study uses a descriptive analysis method to explore the characteristic of ride-hailing user, trip destination and latent variable that affected of using motorcycle based ride-hailing. The result of this study showed that trip to airport/station is the most potential destination to use MBRH. In the other side, driver-friendly behavior is the most preferred factor for MBRH users in Yogyakarta Keywords: Motorcycle-Based Ride-Hailing, Socio Demography, Descriptive analysis
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在线摩托车网约车(MBRH)用户数量逐年增加的现象提出了这样的假设,即这种辅助交通运输服务是印尼人民最常用的。一些研究显示,网约车用户的特征是年轻、受过高等教育、收入相对较高。日惹市区(YCA)是一个教育城市,具有类似的公民特征,如前所述。本研究旨在探讨社会人口因素与YCA当地居民使用摩托车网约车作为替代交通方式的频率之间的关系。本研究采用描述性分析的方法,探讨了网约车用户、出行目的地和潜在变量对使用摩托车网约车的影响。本研究结果显示,机场/车站是使用MBRH最具潜力的目的地。另一方面,驾驶员友好行为是日惹市MBRH用户最喜欢的因素。关键词:摩托车网约车,社会人口统计学,描述性分析
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