COMMUNICATIVE STRATEGIES OF POLITICAL DISCOURSE OF BORIS JOHNSON′S ADDRESS

Российская Федерация, Получено
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Abstract

The article deals with the communication strategies and tactics that are typical of Boris Johnson. The study is based on the British Prime Minister‘s addresses to the nation in connection with the COVID-19 situation. The motivation of the research is to reveal the strategies and tactics used in the struggle for power, in the context of an increased embrace of political interaction. Political discourse belongs to a special type of communication, for which a high level of suggestive influence on the mass audience is somewhat natural, communicating the necessary attitudes to it, indicating the desired behaviour and judgment. Each politician needs the support of various social and political parties, movements and citizens to implement his plans. The conquest of the electorate is facilitated, among other things, by the competent use of communication strategies. The article provides an overview of the works devoted to the study of communication strategies and tactics in political discourse. The purpose of this study is to identify and describe the strategies and tactics in Boris Johnson's speeches, to determine their performance and effectiveness, and to correlate them with linguistic means of expression. The object of the research is an agitational strategy, a strategy of persuasion and solidarity as a means of realizing the inviting, motivating and unifying function of political discourse. The subject of the research is the tactics of implementing the above strategies. The quantitative results obtained in the course of the analysis of communication strategies in Boris Johnson's speeches show that the most frequent is the propaganda strategy, which draws on the tactics of appeal, promise and hidden direction. This is followed by the strategy of persuasion, which is implemented in speech with the help of logical arguments. The strategy of solidarity as a means of interaction and unification with the British people is embodied in the tactics of expressing consent, creating a we-community and complementarity. The analysis of the material proves that the effectiveness of political
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鲍里斯·约翰逊演讲的政治话语交际策略
本文探讨了鲍里斯·约翰逊典型的交际策略和战术。这项研究是根据英国首相就新冠疫情向全国发表的讲话进行的。这项研究的动机是揭示在政治互动日益增加的背景下,权力斗争中使用的战略和战术。政治话语属于一种特殊类型的传播,对大众受众产生高度的暗示性影响是很自然的,它传达了对大众的必要态度,表明了期望的行为和判断。每个政治家都需要各种社会和政党、运动和公民的支持来实施他的计划。除其他外,有效地运用传播战略有助于征服选民。本文对政治话语中的传播策略和策略的研究进行了综述。本研究的目的是识别和描述鲍里斯·约翰逊演讲中的策略和战术,确定它们的表现和有效性,并将它们与语言表达方式联系起来。研究的对象是一种鼓动策略,一种说服和团结的策略,作为实现政治话语的邀请、激励和统一功能的手段。本研究的主题是实施上述战略的策略。在对鲍里斯·约翰逊演讲中的传播策略进行分析的过程中所获得的定量结果表明,最常见的是宣传策略,它运用了呼吁、承诺和隐藏方向的策略。其次是说服策略,这是通过逻辑论证在演讲中实现的。团结战略作为与英国人民互动和统一的手段,体现在表达同意、创造我们社区和互补的策略上。对材料的分析证明了政治的有效性
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