{"title":"ANALISIS KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT BELI DI FEBI ONE MART","authors":"Diana Fatikah, Indah Putri Setiani, Maylany Sukmawati, N. Fahmi, Nurul Kusuma Astuti","doi":"10.22515/academica.v6i1.5706","DOIUrl":null,"url":null,"abstract":"This study aims to examine the buying interest of students in Febi One Mart in terms of service quality and trust as independent variables. The subject of this research were students of UIN Raden Mas Said Surakarta who had made purchase transaction at Febi One Mart. The research data were obtained from the distribution of online questionnaires. The research data processing used multiple linear regression analysis on SPSS 23. The results showed that the service quality variable (X1) has a positive effect on buying interest with a t-count value of 6.947 and a significance value (sig) of 0.000. Trust variable (X2) has a positive effect on buying interest with a t-count value of 6.853 and a significance value (sig) of 0.000. \nKeywords: Service Quality, Trust, Buying Interest","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Academica : Journal of Multidisciplinary Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22515/academica.v6i1.5706","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to examine the buying interest of students in Febi One Mart in terms of service quality and trust as independent variables. The subject of this research were students of UIN Raden Mas Said Surakarta who had made purchase transaction at Febi One Mart. The research data were obtained from the distribution of online questionnaires. The research data processing used multiple linear regression analysis on SPSS 23. The results showed that the service quality variable (X1) has a positive effect on buying interest with a t-count value of 6.947 and a significance value (sig) of 0.000. Trust variable (X2) has a positive effect on buying interest with a t-count value of 6.853 and a significance value (sig) of 0.000.
Keywords: Service Quality, Trust, Buying Interest
本研究旨在以服务品质与信任为自变量，检视学生在二合一超市的购买兴趣。本研究的对象是曾在二一商场购物的unin Raden Mas Said Surakarta学生。研究数据来源于在线问卷的发放。研究数据处理采用SPSS 23多元线性回归分析。结果显示，服务质量变量(X1)对购买兴趣有正向影响，其t-count值为6.947，显著性值(sig)为0.000。信任变量(X2)对购买兴趣有正向影响，t-count值为6.853，显著性值(sig)为0.000。关键词:服务质量，信任，购买兴趣
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
