The Impact of Interaction on the Travel Arrangement: Cultivating Serendipity and Reducing Psychological Distance in Tourism Platforms

Abstract

More and more people, in this age and day, choose to travel when they are in their convenience. At the same time, many tourism platforms appear to assist tourists to make their travel choices. For these platforms, the most efficient way to help tourists is to offer tourists relevant information concerning the destinations, so that tourists can acquire a better understanding of the resorts before making their decision. This article mainly studies what kind of information enables tourists to familiarize themselves with the destinations to more extent from the perspective of psychological distance and serendipity. Based on the method of group experiment, this paper studies five kinds of information, including VR, and the interaction before tourists, and finally finds that the high level of serendipity and the low level of psychological distance can higher tourists' decision-making satisfaction and decision outcome satisfaction, which is conductive to making a better final decision.