{"title":"A Business of One or Nurturing the Craft:","authors":"M. Deuze, Ilana Gershon","doi":"10.2307/j.ctvcj305r.24","DOIUrl":null,"url":null,"abstract":"If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"67 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Making Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2307/j.ctvcj305r.24","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.
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