{"title":"A Case Study on Brand Strategy of a Chinese City Utilizing Cultural Property IP-enabled : Focused on the Case of Suzhou Museum in China","authors":"Yifan Zhang, Sunyoung Kim","doi":"10.30974/kaice.2023.12.4.23","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":325955,"journal":{"name":"The Jounal of Cultural Exchange","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Jounal of Cultural Exchange","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30974/kaice.2023.12.4.23","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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