Putting scenarios at the heart of strategy

T. Kippenberger
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Abstract

Submits that many organizations adopt, unwittingly, the rationalist approach to strategy formulation. Reckons that scenarios provide business planners with means of bringing together apparently unconnected fragments of information into views of the future. Posits organizations that develop scenarios to test their strategies, by virtue of the iterative nature of the process, constantly revisit strategies. Concludes the process of articulating tacit knowledge is a strong component of organizational learning.
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将情景置于战略的核心
提出许多组织在不知不觉中采用了理性主义的策略制定方法。他认为,情景为商业规划者提供了一种方法,可以将显然不相关的信息片段整合到一起,形成对未来的看法。假设开发场景来测试其策略的组织,凭借过程的迭代性质,不断地重新审视策略。结论:表达隐性知识的过程是组织学习的重要组成部分。
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